Brand Partnerships for Creators

Overview

How to Get Paid Brand Deals

As a content creator specializing in design and content monetization, brand partnerships can be a powerful way to expand your reach, monetize your expertise, and create valuable content for your audience. Here's a comprehensive guide to help you navigate the world of brand collaborations.

Boost your brand partnerships with my Notion template! Use the detailed inquiry form to evaluate fit, and automatically organize submissions in a database in Notion.

Resources

Comparing the Creator Platforms

Where to start? Here is my example.

I use Impact for the Squarespace affiliate program.
PartnerStack for the Notion affiliate program.
Passionfroot for brands to find me for partnerships.

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Key takeaways

Identifying the Right Brand Partners

To find the best brand partnerships, consider the following:

Align with Your Niche

Consider whether a brand partnership will help your audience solve their problems. Look for brands that genuinely resonate with your content. This approach ensures authenticity and relevance for your audience.

Research Potential Partners

Research brands that align with your values and audience interests. Start by considering products and services you already use and pay for. Conduct thorough market research on potential brands, follow them on social media, engage with their content, and build a strategic list of potential collaborators.

Utilize Influencer Platforms

Explore platforms like Aspire, Tribe, and Upfluence to connect with brands seeking partnerships.

There are other options like Popular Pays, where you'll find paid collaboration opportunities that you can apply for or bid on. I'll be investigating these platforms further.

💓 Bonus

I often attend brands' webinars or in-person events to increase my visibility. (show my face)

During these events, I ask thoughtful questions to presenters or connect with the marketing team before or after the session.

With smaller brands, you can often connect directly with the founder—which is truly valuable when you approach them with genuine curiosity rather than sales pitches. This strategy is particularly effective during live webinars.

Additional info

Types of Brand Partnerships to Consider

1. Product Reviews

2. Affiliate Marketing

3. Sponsored Content

4. Co-created Products

5. Brand Ambassador Programs

Clearly outline what offerings you provide, the price, and the value they will receive.

Think about this: Which brands have you previously worked with? Could you provide some examples? Do you have any testimonials?

Tools I like

My favorite tools and I joint their affiliate programs.

The #1 way to support Postfit and me is by checking out these tools.

Notion → What I use to write

Beehiiv → The newsletter tool I use

Buffer → Social media scheduler for consistent posting

Partner Disclosure: Some links in this post are affiliate links, meaning I may earn a small commission if you click and make a purchase—at no extra cost to you. These commissions help support my work and allow me to continue providing valuable content. I only recommend products and tools that I personally use and love. Thank you for your support!

If you liked this article, you might enjoy these other articles

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3. How content designer can start making money in 30 days

👋 I’m Summer Chang a Content Designer
helping creators monetize their content and build brand partnerships.

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