How Content Creators Land Brand Partnerships

Overview

Here's how I start building relationships with brands I want to partner with.

• Follow Companies: Monitor social media for updates and upcoming events.

• Subscribe to Newsletters: Get event notifications directly in your inbox.

• Use Platforms like Luma: Discover and register for relevant events.

• Engage Actively: Invest time in participating in their events online and in person events.

After the event, connect with the event hosts and speakers to share what you learned and ask thoughtful questions about their brand and product. Continue nurturing these relationships. With time, you'll become the person they reach out to for their promotional and sales events. Be patient and don't focus on selling your services.

Remember, people don't want to be sold to
—they want to be valued.

Resources

Stay Ahead of the Curve: Lead Trends, Don't Chase Them

I'm fortunately based in Silicon Valley, a startup hub where many of the world's newest and most innovative things get their start.

Putting effort into participating in in-person events has been really inspiring. The way I'm building products has changed.

Hackathons reshaped my design and content strategy

During a recent hackathon hosted by Eleven Labs and a16z, I used Lovable for UI creation and Elevenlabs' conversational agent to enhance user interactions. While Figma remains my favorite tool for creating design assets, using AI tools to convert UI into code and create working prototypes has been fascinating!

Joint the hackathon helped me to:

1. Spot Trends

2. Get Involved Early

3. Build Connections

4. Showcase Impact (demonstrate how you use the software and why your audience should care enough to try it)

Follow my journey of monetizing my content and building brand partnerships.

Key takeaways

Right Brand Partners for You and Your Audiences

Through early brand engagement, building authentic relationships, and demonstrating your value, you establish yourself as an essential partner.

I discussed brand partnerships in my newsletter issue titled "How to Get Paid Brand Deals."

You've probably heard it before—it's not just about how well you do your job, it's about your relationships with people and brands.

Boost your brand partnerships with my Notion template! Use the detailed inquiry form to evaluate fit, and automatically organize submissions in a database in Notion.

Tools I like

My favorite tools and I joint their affiliate programs.

The #1 way to support Postfit and me is by checking out these tools.

Notion → What I use to write

Beehiiv → The newsletter tool I use

Buffer → Social media scheduler for consistent posting

Eleven Labs → AI voice generator that creates natural-sounding speech in 32 languages.

Partner Disclosure: Links marked as affiliate links may earn me a commission on purchases at no extra cost to you. I only recommend tools I personally use.

If you're enjoying this newsletter it would mean a ton if you passed it along to someone else. Refer 6 people and I'll personally say thanks on a Google Meet call where you can ask me anything questions about content creation!

If you liked this article, you might enjoy these other articles

1. Build your own GPT: Maximize content creation and impact

2. Content marketing strategies for scalable growth

3. How to get paid brand deals

👋 I’m Summer Chang a Content Designer
helping creators monetize their content and build brand partnerships.

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