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Content Marketing Strategies for Scalable Growth
If you're finding your niche based solely on money-making potential in the market, it won't sustain you in the long run.
Summer Chang
March 06, 2025
Part 1: Discovery (Self and Audience)
| You can't find your niche if you don't start with self-discovery —learn about yourself.
Consider check out the five types of wealth: physical, mental, social, time, and money. ( The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life by Sahil Bloom)
1. Conduct a self-audit to identify my brand's unique voice and strengths
| "Personal branding is a process of discovering who you are and getting in touch with that. It's also about healing from trauma we don't even realize we have."
Who am I?
What do my friends and clients think about me?
Select 3 friends & 3 clients and ask them:
Q1. Why they chose to be my friend and client?
Q2. Why they continue this relationship?
Want to discover your unique selling point and stand out? Give this exercise a try! Great way to reconnect and build your confidence.
Show our work and our voice. “No one can compete with you being you.”
2. Create audience personas based on my target market
Start with our audiences’ "villains"
How we become the “hero” to save their world.
Another way of exploring the "villains" A day in the life.
“WHO”
Consider building partnerships, and look at them as partners, never competitors.
“The best partnerships are not dependent on a mere common goal but on a shared path of equality, desire, and no small amount of passion.”
4. Analyze my content to ensure it addresses specific audience needs
“Data” Define KPIs (Key Performance Indicators)
Traffic to MQL (Marketing Qualified Lead) Ratio
The ratio of the total traffic platform generated vs. the number of marketing qualified leads coming from that traffic.
Crawl Errors: The number of URLs that are inaccessible to Googlebot when it scans your pages.
Bounce Rate: The number of people who exited your site within just a few seconds of arriving.
Mobile Usability: The speed and performance of your landing page on phones and tabs.
Referral Traffic: The number of people who visit your website from your social media.
Tools I like
My favorite tools and I joint their affiliate programs.
The #1 way to support Postfit and me is by checking out these tools.
Notion → What I use to write
Beehiiv → The newsletter tool I use
Buffer → Social media scheduler for consistent posting
Partner Disclosure: Some links in this post are affiliate links, meaning I may earn a small commission if you click and make a purchase—at no extra cost to you. These commissions help support my work and allow me to continue providing valuable content. I only recommend products and tools that I personally use and love. Thank you for your support!
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 | 👋 I’m Summer Chang a Content Designer helping creators monetize their content and build brand partnerships. |
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