"I post and create content but I don't make money, or I don't get leads."

Overview

Beyond Algorithms: Creating Content That Resonates with Your Audience

Social platforms change constantly, and you need to adapt with them. However, the way audiences consume content doesn't change as rapidly as the algorithms do.

We all know you can’t get people’s attention unless you show up consistently. You want to leverage AI in your content creation. Check out this free Notion template I created

I've faced the same issue. Brands reach out for collaborations and request content from me, but they either don't have money to pay me or, after I provide free teaser content (I set a 24-hour clock so they have to get back to me), they ghost me. Maybe this method is showing my desperation?

I'm determined and on a mission to create a process and maximize my effort to dive deep on the subject of content monetization.

→ Turning posts into profit.

→ Turning content into cash flow.

→ Turning what I love into income and sharing with other people how we can make money doing what we are good at and love.

Resources

1. Diversify Your Channels and Formats

You need to be where your audience is—you've heard this advice before. But how do you figure this out? By posting your content across multiple channels and using tools like Buffer to distribute and track your content. The data will show you where to focus your efforts. What format do your audiences prefer?

• Is it podcasts they can listen to while multitasking?

  YouTube and Spotify are great platforms for video and audio content.

• Is it written content they can read at their own pace?

  There are top 5 blogging websites where you can start earning within 30 days.

• Is it a live cohort course?

  I enjoy learning from industry experts through courses that cost just a fraction of traditional education. I frequently take courses on Maven and Awwwards.

  

Resources

2. Building Value-Based Content

You've already created tons of content to experiment with and found the topic you really want to specialize in—and your audience is craving more.

You need to consume plenty of valuable content to start. Quality inputs lead to quality outputs. You can't keep repeating the same content—it's boring and your audience will leave. Find the top 5-10 people who are where you want to be in a year, study them, and reach out to see if they offer mentorship programs or communities you can join.

I'm considering joining Pat Flynn's SPI (Smart Passive Income) community. I discovered him through the Circle event last year and have been following his YouTube channel and subscribing to his newsletter. He also has a podcast that I listen to religiously.

I'm passionate about growing my audience on LinkedIn. I purchased Justin Welsh's course Grow + Monetize LinkedIn and joined Chris Donnelly's masterclass. I also subscribed to his weekly newsletter and am considering joining his Creator Accelerator—a 10-week program that costs $5K. (These experts are at the top of their field—perhaps beyond where I'll be in a year, but they represent the aspirational lifestyle I'm working toward.)

Resources

3. Monetize Strategically

Once your content gains traction, it's time to turn attention into income. This requires a clear strategy:

• Freemium Models: Offer free resources to attract leads, then upsell premium content. As a designer, I'm planning to create Notion, Canva, and Figma templates. I have digital products on Gumroad, and I was recently accepted to the Notion marketplace with my Designer Freelancing Resource. (Thank you for the first 5-star review—whoever you are, I appreciate your support!)

• Direct Monetization: Platforms like Patreon or Substack let you charge for exclusive access. Start by demonstrating your value to brands through measurable impact—show that your methods, services, and content benefit a growing number of people.

• Brand Partnerships: Collaborate with brands that align with your values—but set clear boundaries on compensation. Evaluate the brands you love and the tools you use, and document how you use them. Practice promoting them before seeking paid partnerships—you need to get noticed first.

Tools I like

My favorite tools and I joint their affiliate programs.

The #1 way to support Postfit and me is by checking out these tools.

Notion → What I use to write

Beehiiv → The newsletter tool I use

Buffer → Social media scheduler for consistent posting

Partner Disclosure: Some links in this post are affiliate links, meaning I may earn a small commission if you click and make a purchase—at no extra cost to you. These commissions help support my work and allow me to continue providing valuable content. I only recommend products and tools that I personally use and love. Thank you for your support!

If you liked this article, you might enjoy these other articles

1. Build your own GPT: Maximize content creation and impact

2. How to Get Paid Brand Deals

3. How content designer can start making money in 30 days

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